—working at the intersection of product, service, and experience to drive systemic change.
DiaLog
2025
DiaLog is a patient-first platform that empowers people to track symptoms, access trusted insights, and prepare for medical care. It fosters peer connection, supports global doctor access, and drives gender-inclusive research through shared health journeys.
Blibli Tiket Rewards
2023Blibli Tiket Rewards is a unified loyalty program created from the merger of Blibli (e-commerce) and Tiket.com (OTA). The goal is to boost user retention by offering enhanced benefits from both programs.
BLUE Design System
2024
BLUE stands for Blibli Unifying Elements—Home to Blibli Design System. Purposely built to optimize design process, serves as a standards to manage design at scale by reducing redundancy while creating a shared language and visual consistency across different pages and channels.
Blibli Product Detail Page Revamp
2022
Blibli is an Indonesian e-commerce platforms, offering a diversified range of products from retail goods to digital payment products.
This case study focuses on showcasing Blibli’s Product Detail Page (PDP) revamp.
Tate Teens
2025
Tate Teens is a service strategy designed to empower teens to engage with Tate through relatable and inspiring museum experiences.