2023
Blibli Tiket Rewards is a unified loyalty program that emerged from the merger of Blibli (e-commerce company) and Tiket (OTA company).
PROJECT BRIEF
This project is part of a broader initiative to streamline the merger process between two companies under the Djarum Group: Blibli, an e-commerce platform, and tiket.com, an online travel agency. The main objective is to expand the user base by engaging shared customers across both platforms and enhancing retention by offering combined benefits, delivering greater value to users, while also crafting a cohesive narrative to ensure a seamless experience across both platforms.
As the Design Manager, my role involves guiding and providing designers, copywriters, and researchers on the design directions, facilitating ideation workshops, and fostering alignment with stakeholders and project managers to steer the product direction.
1. Navigating complex legacy systems
Integrating two mature platforms proved more complex than building from scratch. The project involved merging backend infrastructures and visual design systems from both tiket.com and Blibli. Each company has distinct design languages and backend system, making alignment a significant challenge. 2. Merging Loyalty Programs with Competing Stakeholder Priorities
Each company had its own established loyalty structure—including point systems, tiering, expiration rules, and exclusive partner benefits—shaped by prior agreements between business and marketing teams. Unifying these programs required careful balancing to ensure fairness, preserve brand value, and support shared strategic goals. The process demanded continuous negotiation and stakeholder alignment across departments, with every decision requiring executive-level approval and cross-functional consensus.3. Turning Complex Changes into Clear Communication
With multiple backend integrations, visual system updates, and loyalty program changes, the key challenge was ensuring clear and consistent communication to users. The messaging had to explain what was changing, why it mattered, and how users would benefit—without overwhelming or confusing them. Creating a seamless transition required aligning internal teams on messaging, tone, and timing to deliver a unified and reassuring user experience.This massive project involves three squads from each company, spanning Design, Product, Development, and Marketing teams. It represents the largest collaboration between the two organizations, focusing on streamlining systems, backend infrastructure, communication, processes, and objectives.
Final Design
Proper onboarding, accesspoint, and verification to have a seamless experience
The most challenges in the mergin system, is combining the backend system ehn user has both account.Benefit and loyalty mechanism from both partner has been consolidated and displayed in a balanced manner, to showcase the unity of both company.