Jessica
Wonomihardjo

Design Product
Service & Strategy

Bao
Adobe Live
2018

RESEARCH EDITORIAL


Bao is a contemporary Chinese Homemade Dim Sum restaurant that focuses on creating a delightful experience for a modern Asian brunch delicacy that can be enjoyed on any occasion with friends and family. 


PROJECT BRIEF
Adobe Live is a livestream event by Adobe that features real-time tutorials across various creative topics. I was invited to participate in a three-day livestream session, where I designed a conceptual brand identity and packaging, sharing my step-by-step process live with the audience.

With the growing demand for convenient and high-quality food delivery, Bao was conceptualized as a takeout extension of the restaurant—bringing the same freshly made dim sum experience beyond the dine-in setting. 

The brand symbol takes inspiration from Furoshiki, a traditional Asian wrapping cloth used to package gifts and goods, symbolizing care, tradition, and thoughtful presentation.

Watch the recording of the live session here


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