Hello, I’m a Strategic Design Leader,
—working at the intersection of product, service, and experience to drive systemic change.

BLUE Design System

DESIGN SYSTEM
BRANDING

BLUE stands for Blibli Unifying Elements—Home to Blibli Design System. Purposely built to optimize design process, serves as a standards to manage design at scale by reducing redundancy while creating a shared language and visual consistency across different pages and channels.

Blibli Tiket Rewards

PRODUCT DESIGN

Blibli Tiket Rewards is a unified loyalty program created from the merger of Blibli (e-commerce) and Tiket.com (OTA). The goal is to boost user retention by offering enhanced benefits from both programs.

Blibli Product Detail Page Revamp

PRODUCT DESIGN

Blibli is an Indonesian e-commerce platforms, offering a diversified range of products from retail goods to digital payment products.
This case study focuses on showcasing Blibli’s Product Detail Page (PDP) revamp.

Google NBU Zine

RESEARCH
EDITORIAL

NBU Zine is an annual internal magazine by Google’s Next Billion Users team, showcasing research insights and field inspiration gathered during immersion trips to key regions.

Tate Teens

DESIGN STRATEGY
SERVICE DESIGN

Tate Teens is a service strategy designed to empower teens to engage with Tate through relatable and inspiring museum experiences.

Jessica Wonomihardjo

Design Product Service & Strategy

About

Jessica
Wonomihardjo

Design Product
Service & Strategy