—working at the intersection of product, service, and experience to drive systemic change.
DiaLog
2025
DiaLog is a patient-first platform that empowers women to track symptoms, access trusted insights, and prepare for medical care.
Won 1st place
SDN Service Design Awards
Sponsored by Philips
2025
Destination Journey Experience
2024Redefining the shopping experience for Blibli’s high-performing category clusters: Groceries, Gadgets & Electronics, and Fashion & Beauty, to drive engagement, conversion, and retention through tailored user journeys.
Reached an average CTR of 56.3%, almost double than the old category pages.
BLUE Design System
2024
BLUE stands for Blibli Unifying Elements—Home to Blibli Design System. Purposely built to optimize design process, BLUE is a living source of truth that evolves constantly with the product that we design.
Blibli Tiket Rewards
2023Blibli Tiket Rewards is a unified loyalty program created from the merger of Blibli (e-commerce) and Tiket.com (OTA).
Increased overlapping transacting users by 120K (+4.4% growth)
Tate Teens
2025
Tate Teens is a service strategy designed to empower teens to engage with Tate through relatable and inspiring museum experiences.