2017
From: is a retail experience that partners with local craftsmen to create and curate honest, story-driven products with purpose.
PROJECT BRIEF
The team was tasked with envisioning a retail store offering exclusive products that address current market gaps. Through research and analysis of generational habits, the existing retail landscape, and target audiences, several key areas of demand were identified. Today’s consumers are drawn to products that carry meaning—items that reflect individuality and tell a compelling story. A broader shift in the perception of value is also emerging: rather than prioritizing price alone, people are seeking value through knowledge, craftsmanship, and a deeper sense of connection to the world around them.
From was designed with three tiers of products: home, basics and artist collaborative categories.
From: Home
Home Goods & Decor
From: Home is designed to bring personality and value into any home. This curated line of products can be mixed and matched to amplify any personal style. Each item has a story, based off of its history from concept to production.
From: Home is designed to bring personality and value into any home. This curated line of products can be mixed and matched to amplify any personal style. Each item has a story, based off of its history from concept to production.
From: Basic
Beauty & Personal Care ProductFrom: Basic is designed to be the essential skin product for the consumers who need simplicity in their daily routine. It holds the core values of the brand, while ultimately creating a recurring consumer base. We believe in making effective products from fresh organic fruit and vegetables, the finest essential oils and safe synthetics.
From x Totem
Artist Collaboration
The From Partnership brand is the most individual of the overarching store labels. While adhering to all the overall core values, this label independently communicates the aspect of partnership for the From Store. Every quarter, the From brand partners with a local business and together they collaborate to create new edition of products.
For this initial edition, we partnered with a local ceramics artist, Julia Lemke. Her small business Totem Co., based out of Berkeley, is a collection of homeware and jewelry inspired natural forms, simplicity and traditional craft. All her products are made and thrown by hand, then designed through her special glaze chemistry process. The packaging for this edition was inspired by Julia’s scientific processes and artistry in her pieces.