2018
Humana, a healthcare insurance company focused on seniors, empowers elderly to confidently achieve their best health by providing whole-person care that adapts to their evolving needs.
PROJECT BRIEF
The team was tasked with reimagining Humana’s visual narrative, exploring how healthcare can become a safe and inclusive form of expression that empowers seniors to live life on their own terms.
Humana supports older adults from diverse backgrounds, including different ages, economic situations, and wellness levels, by helping them live in ways that reflect their individual choices and values. Every senior has a story, and so does every person within our network of care. Each story is unique, powerful, and deeply human.
By leveraging dynamic interactions with Humana’s symbolic “H” as the key visual system, seniors are portrayed confidently living the lives they choose. The “H” serves as a flexible design element that reflects Humana’s adaptive nature and ongoing commitment to its members, physicians, and employees.
Worked closely with a team of designers, creative director, and strategist, to extend a visual identity and brand experience.
As a Designer, my role is to support the team by developing moodboards, visual concepts, and explorations, as well as creating application mockups and design deliverables to be presented to the client.